Portfolio
PORTFOLIO
PRODUCT DESCRIPTIONS
I write product descriptions for AppSumo, a SaaS marketplace with exclusive deals on business software. Each piece follows AppSumo’s specific tone and structure, communicating the product’s most compelling features in a skimmable format and casual voice. I’ve written about everything from social media management platforms to coding tools and AI image generators.
Product copy for ScrapeGraphAI, a tool that allows dev teams to pull structured data from any website
Product copy for Lykoza, an AI-powered platform for LinkedIn prospecting and outreach
Product copy for Wonders AI, an AI-powered research platform
EMAIL COPYWRITING
I wrote email marketing copy for The Bowery Mission’s signature annual fundraising events, including their black-tie Valentine Gala and Summer Social for young supporters. My work encompassed pre- and post-event emails, and post-event landing pages on The Bowery Mission’s website that were adapted from email content.
2025 Valentine Gala
2024 Summer Social
PUBLICITY
I wrote and distributed the press release for The Bowery Mission’s annual Thanksgiving celebration in 2024, and managed on-site, day-of media relations.
Since I left full-time publicity work in 2021, my other samples are on the older side, but you can check out other press releases and pitches here.
SUBSTACK
I’ve been writing on Substack for five years. It’s not copywriting per se, but it’s the best place to get a sense of my voice, style, and thought process.